Sept. 22, 2025

Connection: The Art of Storytelling

The player is loading ...
Connection: The Art of Storytelling

🔍 Episode Summary:

What do magic tricks, TEDx coaching, and effective leadership have in common? They all rely on storytelling that connects.

In this episode, Chris and Patrick are joined by Chris Graham, founder of TellPeople.ca and former head of speaker coaching for TEDx Toronto. Together, they explore the deep power of storytelling—not just to entertain, but to foster empathy, create trust, and build stronger relationships at work and beyond.

Chris Graham shares lessons from coaching thousands of professionals across law firms, government, and industry, revealing what most people get wrong about storytelling—and how to fix it. The conversation is full of practical insights, personal anecdotes, and one big reminder: your story isn’t about you. It’s about connection with your audience.

đź’ˇ What You’ll Learn:

  • Why storytelling is the foundation of trust and connection
  • How to make your stories land—without rambling
  • Why even smart professionals often tell bad stories (and how to fix that)
  • How to go beyond "narration" to evoke emotion
  • What magic and TEDx have in common with workplace communication
  • The one mindset shift that makes your stories more powerful instantly

🎧 Listen now and learn how to tell stories that stick, connect, and lead.

👥 Let’s Connect

Websites:

https://www.makingyourselfclear.com/

https://www.tellpeople.ca/

Spotify: https://open.spotify.com/show/31PIiklfkBV3fwbCt9i20h

Apple: https://podcasts.apple.com/us/podcast/making-yourself-clear/id1798973268

RSS Feed: https://media.rss.com/makingyourselfclear/feed.xml

iHeartRadio: https://www.iheart.com/podcast/269-making-yourself-clear-269115710/

Amazon Music: https://music.amazon.com/podcasts/b62ac464-9205-46bf-a4e8-f66a16fd61e1/making-yourself-clear

Castbox: https://castbox.fm/channel/id6491442

LinkedIn:

https://www.linkedin.com/in/chris-iskander/

https://www.linkedin.com/in/patrick-wj-neary-578ba8241/

https://www.linkedin.com/in/chris-graham-tellpeople/

WEBVTT

00:00:00.000 --> 00:00:02.359
I read this piece once. It was an interview with

00:00:02.359 --> 00:00:06.240
David Blaine. The street magician. Yeah. And

00:00:06.240 --> 00:00:08.779
he said the gist of it was, so he does this like

00:00:08.779 --> 00:00:10.960
up close sleight of hand magic. And he said,

00:00:10.980 --> 00:00:12.939
now that this is on YouTube, so his whole life

00:00:12.939 --> 00:00:14.859
is on YouTube. That's his whole career, which

00:00:14.859 --> 00:00:16.980
means people can go back and watch it frame by

00:00:16.980 --> 00:00:20.539
frame every time. So everybody can figure out

00:00:20.539 --> 00:00:23.000
how the trick works every time. That's over for

00:00:23.000 --> 00:00:25.760
him. So what he has to do is design tricks that

00:00:25.760 --> 00:00:29.100
are so good, the explanation blows your mind.

00:00:29.480 --> 00:00:33.679
Right. And I think that's kind of what I'm trying

00:00:33.679 --> 00:00:41.700
to do. Welcome to Make Yourself Clear. I'm Chris.

00:00:41.880 --> 00:00:44.340
I'm Patrick. And today we have a special guest.

00:00:44.600 --> 00:00:47.500
Chris Graham teaches lawyers and other professionals

00:00:47.500 --> 00:00:49.600
how to connect with their clients and teams.

00:00:49.899 --> 00:00:53.899
And since 2016, he's trained over 15 ,000 people.

00:00:54.460 --> 00:00:57.240
at North America's leading law firms, large and

00:00:57.240 --> 00:00:59.619
small companies, government agencies, and charities.

00:01:00.020 --> 00:01:04.040
And in 2022, Chris was the head of speaker coaching

00:01:04.040 --> 00:01:07.680
at TEDx Toronto, which is Canada's largest TEDx

00:01:07.680 --> 00:01:10.640
event. Prior to founding Tell People, which is

00:01:10.640 --> 00:01:13.599
Chris's company, where he does training and coaching

00:01:13.599 --> 00:01:16.680
and the topics of communication and public speaking,

00:01:16.819 --> 00:01:20.079
etc. Prior to that, Chris was a lawyer. So he's

00:01:20.079 --> 00:01:21.799
a recovering lawyer and had previously worked

00:01:21.799 --> 00:01:24.140
at one of the world's top banking law firms,

00:01:24.359 --> 00:01:26.439
Sullivan & Cromwell, and one of Canada's top

00:01:26.439 --> 00:01:30.180
indigenous rights law firms, Pape & Salter. He

00:01:30.180 --> 00:01:32.340
studied at Oxford University, University of Toronto

00:01:32.340 --> 00:01:35.459
Law School, and Acadia University, and is also

00:01:35.459 --> 00:01:38.019
a graduate of the stand -up comedy program at

00:01:38.019 --> 00:01:39.620
the Second City in Toronto, which is perhaps

00:01:39.620 --> 00:01:41.939
his most prestigious pedigree. I would say so.

00:01:42.680 --> 00:01:46.060
Chris, welcome to the show. Thanks so much for

00:01:46.060 --> 00:01:48.239
having me, guys. I really appreciate it. Yeah,

00:01:48.280 --> 00:01:50.879
it's a pleasure to have you on. Audience knows

00:01:50.879 --> 00:01:54.000
our general focus here with this show is topics

00:01:54.000 --> 00:01:56.140
related to clarity of thought and communication.

00:01:56.719 --> 00:02:00.439
And given your passion for and work in the field

00:02:00.439 --> 00:02:02.900
of educating and training other people, what

00:02:02.900 --> 00:02:04.799
you do is kind of dead center of the bullseye

00:02:04.799 --> 00:02:06.319
in terms of what we're interested in. So we thought

00:02:06.319 --> 00:02:09.319
we might pick your brains and benefit from your

00:02:09.319 --> 00:02:12.020
wisdom and experience. Well, that's very kind

00:02:12.020 --> 00:02:14.699
of you to say. Let's see how we get on here before

00:02:14.699 --> 00:02:19.159
we start branding it as wisdom. Yeah, no pressure.

00:02:19.580 --> 00:02:21.259
So we've done a little bit of an introduction.

00:02:21.300 --> 00:02:22.860
Can you give us a little bit of your backstory

00:02:22.860 --> 00:02:25.259
and fill in any of the gaps that we're missing,

00:02:25.419 --> 00:02:27.699
your background in law? How did you come to be

00:02:27.699 --> 00:02:31.159
like a communication storyteller, expert coach?

00:02:32.199 --> 00:02:33.919
That's a great question, man. Thanks for asking.

00:02:35.120 --> 00:02:37.080
It's funny, I never know how far back to go.

00:02:37.599 --> 00:02:40.560
I guess the most concise answer, the most salient

00:02:40.560 --> 00:02:43.960
one for this context is... I was practicing law,

00:02:44.039 --> 00:02:45.500
you name the two places, but they're two very

00:02:45.500 --> 00:02:47.439
different contexts. So one is a giant law firm

00:02:47.439 --> 00:02:49.780
in New York City. And the other one, at least

00:02:49.780 --> 00:02:52.120
when I joined, was four guys in a house in the

00:02:52.120 --> 00:02:56.979
annex. So a very tiny boutique firm. And what

00:02:56.979 --> 00:02:59.159
I took from that experience, especially the second

00:02:59.159 --> 00:03:00.719
one, is that I don't really like having a boss,

00:03:00.860 --> 00:03:03.379
which is not to knock any of the bosses that

00:03:03.379 --> 00:03:05.620
I had, but it was literally just like four guys

00:03:05.620 --> 00:03:07.259
and me in a house. And when they would have partners

00:03:07.259 --> 00:03:09.080
meetings, they would go into the kitchen and

00:03:09.080 --> 00:03:10.860
shut the door. And I would just sit there in

00:03:10.860 --> 00:03:12.960
the living room and twiddle my thumbs, which

00:03:12.960 --> 00:03:15.479
is absolutely the appropriate way to run a law

00:03:15.479 --> 00:03:20.120
firm. But I was having a strong reaction to this.

00:03:20.919 --> 00:03:24.120
So I decided I would start my own thing. And

00:03:24.120 --> 00:03:26.139
having been a lawyer twice in two very different

00:03:26.139 --> 00:03:29.539
ways and not really being compelled by it, or

00:03:29.539 --> 00:03:31.500
at least not eight hours a day interested in

00:03:31.500 --> 00:03:33.919
it, I thought I would start my own thing and

00:03:33.919 --> 00:03:36.080
do something totally different. At the time in

00:03:36.080 --> 00:03:38.060
Toronto, there was this big storytelling scene.

00:03:38.259 --> 00:03:40.300
I think it's still going pretty strong. You guys

00:03:40.300 --> 00:03:41.979
may have participated in this. You just rock

00:03:41.979 --> 00:03:44.800
up to a bar and tell a story on stage, kind of

00:03:44.800 --> 00:03:46.780
like standup comedy, but stories, not jokes.

00:03:47.240 --> 00:03:49.080
So I was doing this a lot and I was relatively

00:03:49.080 --> 00:03:52.020
good at it. So I thought maybe I'll write a training

00:03:52.020 --> 00:03:54.539
session, market it to lawyers because that's

00:03:54.539 --> 00:03:56.460
my community. There's a tradition of getting

00:03:56.460 --> 00:03:58.680
this kind of training in legal communities. So

00:03:58.680 --> 00:04:00.199
there's a budget and time for these sorts of

00:04:00.199 --> 00:04:02.819
things. And I pitched it around for a year, took

00:04:02.819 --> 00:04:05.520
a year to sell the first one and they liked it.

00:04:05.539 --> 00:04:07.500
And then it took a while to sell the next one

00:04:07.500 --> 00:04:10.659
and they liked it. And so that was. 10 years

00:04:10.659 --> 00:04:13.580
ago. It's been sort of slowly growing by word

00:04:13.580 --> 00:04:17.600
of mouth ever since. Wow. And so since those

00:04:17.600 --> 00:04:20.480
kind of humble and organic beginnings almost

00:04:20.480 --> 00:04:23.860
10 years ago, you've trained over 15 ,000 professionals.

00:04:24.120 --> 00:04:28.220
So you obviously got some traction and this has

00:04:28.220 --> 00:04:31.420
been working. Congrats on the success. I'm curious

00:04:31.420 --> 00:04:34.060
from your experience working with that many people,

00:04:34.160 --> 00:04:37.259
what major patterns do you notice in terms of

00:04:37.259 --> 00:04:39.930
communication gaps? the things people struggle

00:04:39.930 --> 00:04:43.930
with. I imagine there are some themes that surface

00:04:43.930 --> 00:04:46.230
again and again. I'd love to hear your take on

00:04:46.230 --> 00:04:49.329
what those are. That's a good question. You know,

00:04:49.350 --> 00:04:51.670
it's interesting. I am like, I think, constitutionally

00:04:51.670 --> 00:04:55.870
opposed to generalizations. And I think something

00:04:55.870 --> 00:04:57.990
that I notice over and over again in people is

00:04:57.990 --> 00:05:00.110
a tendency to have what I just learned today

00:05:00.110 --> 00:05:02.870
is sometimes called main character energy. And

00:05:02.870 --> 00:05:06.089
so, yeah, and I'd never heard that phrase before.

00:05:06.230 --> 00:05:08.009
I cannot take credit for it. That's an amazing.

00:05:08.350 --> 00:05:12.089
phrase um but it's a tendency to universalize

00:05:12.089 --> 00:05:14.990
your perception of things and not in a not in

00:05:14.990 --> 00:05:18.329
a mean way or in a in a calculating way just

00:05:18.329 --> 00:05:20.410
in our human way i mean we have to make generalizations

00:05:20.410 --> 00:05:23.389
to get on in the world but i think one of the

00:05:23.389 --> 00:05:25.589
hardest things about communication like where

00:05:25.589 --> 00:05:29.170
it can go the most sideways unexpectedly is when

00:05:29.170 --> 00:05:31.689
you fail to realize that your perception of the

00:05:31.689 --> 00:05:35.009
world is not universal And that makes it very

00:05:35.009 --> 00:05:36.550
hard to communicate. It makes it very hard to

00:05:36.550 --> 00:05:38.389
understand why your communication isn't working.

00:05:39.129 --> 00:05:41.310
And that manifests in lots and lots of different

00:05:41.310 --> 00:05:44.490
ways. But I think that's probably the main problem

00:05:44.490 --> 00:05:48.050
or challenge that I see for people over the last

00:05:48.050 --> 00:05:49.750
10 years. I don't know. You guys must see this

00:05:49.750 --> 00:05:51.170
kind of stuff in year one or two. Like, what

00:05:51.170 --> 00:05:53.329
do you guys think? Yeah. Yeah. I really like

00:05:53.329 --> 00:05:56.089
the way you put that because a lot of the work

00:05:56.089 --> 00:05:58.069
that I do in one -on -one coaching with leaders

00:05:58.069 --> 00:06:01.100
and executives. is around communication because

00:06:01.100 --> 00:06:03.779
the majority of what we do and where things fall

00:06:03.779 --> 00:06:06.019
apart in particular is some form of communication

00:06:06.019 --> 00:06:09.819
failure. And I like what you said there about

00:06:09.819 --> 00:06:14.160
the fundamental flaw being this presumption that

00:06:14.160 --> 00:06:16.740
others are like we are or that our perspective

00:06:16.740 --> 00:06:20.839
is an obvious one. And then therefore, if it

00:06:20.839 --> 00:06:23.379
makes sense in my head, then whatever noises

00:06:23.379 --> 00:06:26.100
I make to try to represent that obviously also

00:06:26.100 --> 00:06:30.560
makes sense to everyone. Yeah. Except not at

00:06:30.560 --> 00:06:34.199
all. How do you navigate this? Like when you

00:06:34.199 --> 00:06:35.540
encounter this in the world, how do you, I'm

00:06:35.540 --> 00:06:39.240
curious. One of the ways I've started thinking

00:06:39.240 --> 00:06:42.800
about and talking about communication is in my

00:06:42.800 --> 00:06:44.959
former life, I was a product guy kind of in the

00:06:44.959 --> 00:06:47.360
startup world. And so I talk about it from a

00:06:47.360 --> 00:06:50.160
product manager perspective. And I say, okay,

00:06:50.199 --> 00:06:53.360
if I envision my communication as a product or

00:06:53.360 --> 00:06:56.000
as a set of features on a product, then it's

00:06:56.000 --> 00:06:58.040
a thing that I'm delivering to someone else.

00:06:58.430 --> 00:07:01.089
for a particular purpose. And so I ask some product

00:07:01.089 --> 00:07:03.230
manager questions like, who's my user avatar?

00:07:04.810 --> 00:07:06.930
What do they care about? What's their level of

00:07:06.930 --> 00:07:09.649
technical understanding and expertise? What are

00:07:09.649 --> 00:07:11.310
the things they're focused on so I understand

00:07:11.310 --> 00:07:14.470
the user? And then what's the use case? What

00:07:14.470 --> 00:07:16.790
are they going to do with this product that I'm

00:07:16.790 --> 00:07:19.290
handing them? And so if I know who my user is

00:07:19.290 --> 00:07:20.850
and I know what they're trying to accomplish,

00:07:20.930 --> 00:07:24.589
I can reverse engineer what the product has to

00:07:24.589 --> 00:07:27.959
be to be useful to them. And so it gets my attention

00:07:27.959 --> 00:07:31.040
off of what I feel like talking about and over

00:07:31.040 --> 00:07:33.660
into what am I giving this person? What are they

00:07:33.660 --> 00:07:35.420
going to do with it? Like what tool do they need

00:07:35.420 --> 00:07:37.860
for their job and how can I give them the right

00:07:37.860 --> 00:07:40.620
tool? That's an interesting analogy. I like that.

00:07:40.740 --> 00:07:43.220
I like that. It makes perfect sense to me, but

00:07:43.220 --> 00:07:45.100
that could be my main character syndrome. When

00:07:45.100 --> 00:07:46.819
I talk to product people, they seem to like it,

00:07:46.839 --> 00:07:48.360
but I think it's one of these things you've got

00:07:48.360 --> 00:07:51.100
to actually practice to get better at. A hundred

00:07:51.100 --> 00:07:52.639
percent. I mean, you guys must, I mean, in a

00:07:52.639 --> 00:07:54.439
way you practice all the time, you do this podcast

00:07:54.439 --> 00:07:56.639
and. I mean, it's extra challenging because you

00:07:56.639 --> 00:07:59.139
can't actually see the people you're talking

00:07:59.139 --> 00:08:01.540
to. Like the audience just exists. Their imagination

00:08:01.540 --> 00:08:04.279
is like a construct. Yeah, we just lob it out

00:08:04.279 --> 00:08:06.759
and we hope that it lands. That's not bad strategy,

00:08:07.000 --> 00:08:10.620
man. That's how I do it. It feels like. That's

00:08:10.620 --> 00:08:12.300
kind of all you can do, especially in a medium

00:08:12.300 --> 00:08:13.720
like this. You just kind of put it out there

00:08:13.720 --> 00:08:17.279
and you hope that someone has a takeaway. I come

00:08:17.279 --> 00:08:19.279
from a performance background, so a lot of theater,

00:08:19.379 --> 00:08:21.279
music, that sort of thing. And that's a similar

00:08:21.279 --> 00:08:24.079
thing to where, you know. you put something out

00:08:24.079 --> 00:08:25.779
into the world and you just kind of, you hope

00:08:25.779 --> 00:08:27.220
it lands in the way that you want it to land.

00:08:27.279 --> 00:08:29.259
And sometimes people's interpretations of things

00:08:29.259 --> 00:08:32.419
are not at all where you were going with it.

00:08:32.480 --> 00:08:35.000
I was reading an interview with Don McLean who

00:08:35.000 --> 00:08:37.899
wrote American Pie. Yeah, and he was talking

00:08:37.899 --> 00:08:40.360
about like, he wrote it in a way that was very

00:08:40.360 --> 00:08:43.559
open to interpretation and that was on purpose

00:08:43.559 --> 00:08:45.740
so that people can draw what they need at the

00:08:45.740 --> 00:08:48.100
time that they're hearing the song from the song

00:08:48.100 --> 00:08:52.320
itself. I heard... So two quotes. One was from

00:08:52.320 --> 00:08:55.659
another songwriter who said something like, the

00:08:55.659 --> 00:08:57.360
trick to writing really good song lyrics is they

00:08:57.360 --> 00:08:59.480
have to be specific enough that it's clearly

00:08:59.480 --> 00:09:02.620
about something. In the songwriter's mind, it's

00:09:02.620 --> 00:09:04.799
about something personal, but it also needs to

00:09:04.799 --> 00:09:06.960
be vague and generic enough that people can project

00:09:06.960 --> 00:09:09.820
all manner of different things onto it so that

00:09:09.820 --> 00:09:11.639
they can also find it meaningful and connected

00:09:11.639 --> 00:09:13.919
to their own lives. Yeah. There's a sweet spot.

00:09:14.220 --> 00:09:16.179
Back to Don McLean, there was an interview where

00:09:16.179 --> 00:09:18.700
somebody asked him, what does American Pie mean?

00:09:18.960 --> 00:09:21.960
Yeah. And his response was American pie means

00:09:21.960 --> 00:09:23.740
I don't have to work anymore if I don't want

00:09:23.740 --> 00:09:27.679
to. Yeah. I have another friend actually, whose

00:09:27.679 --> 00:09:30.080
name is also Chris. And he always says the more,

00:09:30.080 --> 00:09:32.519
the more personal, the more universal. Right.

00:09:32.899 --> 00:09:34.720
There's a great Taylor Swift song called dear

00:09:34.720 --> 00:09:37.279
John, which is a perfect example of this. It's

00:09:37.279 --> 00:09:39.639
about a very specific person, but that's also

00:09:39.639 --> 00:09:43.419
John Doe is the name of the sort of totally like

00:09:43.419 --> 00:09:45.600
unidentified thing. Yeah. I appreciate what you're

00:09:45.600 --> 00:09:47.080
saying, Patrick, especially about the performance

00:09:47.080 --> 00:09:49.820
thing. I wrestle with this. increasingly in my

00:09:49.820 --> 00:09:52.820
work, which is I work on communication and I

00:09:52.820 --> 00:09:55.360
teach people in these workshops and so on. But

00:09:55.360 --> 00:09:57.259
I actually, the way that I come up with the things

00:09:57.259 --> 00:10:00.639
that I try to teach people is really, I think

00:10:00.639 --> 00:10:02.220
of it as much more of a creative expression.

00:10:02.440 --> 00:10:04.120
It's like, what am I interested in making? What

00:10:04.120 --> 00:10:07.519
feels meaningful for me? And then I like, my

00:10:07.519 --> 00:10:09.600
audience is in my mind when I do this. I don't

00:10:09.600 --> 00:10:12.120
exist on an island, but I definitely don't, what

00:10:12.120 --> 00:10:14.019
you described, Chris, you know, what's the avatar

00:10:14.019 --> 00:10:15.960
and how do I, what's the use case and so on.

00:10:16.839 --> 00:10:19.460
like indirectly at best is the way I have sort

00:10:19.460 --> 00:10:21.340
of thought about this. And over the years, it's

00:10:21.340 --> 00:10:23.159
kind of, it's kind of paid off. I guess it's

00:10:23.159 --> 00:10:24.779
been fortunate that most of the stuff that I've

00:10:24.779 --> 00:10:27.120
made has found some kind of an audience, but

00:10:27.120 --> 00:10:29.659
I do sometimes feel a bit weird when people ask

00:10:29.659 --> 00:10:32.139
me to work with them and they're like, you know,

00:10:32.139 --> 00:10:34.299
why do you think your material is relevant now?

00:10:34.379 --> 00:10:36.759
And so on. And I have to be like, I don't know

00:10:36.759 --> 00:10:39.200
at all. Actually, I just do it. And if people

00:10:39.200 --> 00:10:41.940
like it, I keep doing it. And not very many people

00:10:41.940 --> 00:10:43.799
are satisfied with that answer. So I try to steer

00:10:43.799 --> 00:10:50.080
the conversation away from that. question that's

00:10:50.080 --> 00:10:52.440
good in the coaching landscape it's it's a similar

00:10:52.440 --> 00:10:55.620
like what do you do like uh and i i can show

00:10:55.620 --> 00:11:00.159
you it's tough to tell you right right yeah so

00:11:00.159 --> 00:11:02.779
in terms of the work that you do imagine you

00:11:02.779 --> 00:11:05.539
work in several formats like facilitated workshops

00:11:05.539 --> 00:11:08.320
with smaller different sizes of groups one -on

00:11:08.320 --> 00:11:10.580
-one coaching what's the breakdown of the the

00:11:10.580 --> 00:11:13.730
different kinds of services you provide I mean,

00:11:13.750 --> 00:11:16.049
it's mostly group -based work. I take now a very

00:11:16.049 --> 00:11:18.730
limited number of individual coaching clients

00:11:18.730 --> 00:11:22.509
and that work is primarily focused on talk writing.

00:11:23.070 --> 00:11:26.669
So TEDx Toronto is no more and TEDx I think is

00:11:26.669 --> 00:11:28.870
kind of on the wane, but like making a TED style

00:11:28.870 --> 00:11:30.429
talk where it's really important to you, it's

00:11:30.429 --> 00:11:32.190
meaningful, you've set aside like a lot of time

00:11:32.190 --> 00:11:34.809
to work on it. I'll help people do that on a

00:11:34.809 --> 00:11:36.549
limited basis every year, a couple of people.

00:11:36.809 --> 00:11:40.169
And then the rest of it is more, I guess it's

00:11:40.169 --> 00:11:42.820
called a workshop. Somebody actually... said

00:11:42.820 --> 00:11:45.179
this great thing to me yesterday. They called

00:11:45.179 --> 00:11:47.460
me because they wanted something that was a keynote,

00:11:47.539 --> 00:11:50.059
but not a lecture, not a workshop, but they want

00:11:50.059 --> 00:11:53.700
people to do stuff. And that's basically what

00:11:53.700 --> 00:11:57.480
I do. So I try to make things that are like very

00:11:57.480 --> 00:12:00.019
interesting, very meaningful, also very interactive,

00:12:00.240 --> 00:12:01.779
because like not even I can listen to myself

00:12:01.779 --> 00:12:04.179
talk for an hour. And so I call it a workshop,

00:12:04.360 --> 00:12:07.279
but it's also, there's a real performance element.

00:12:07.519 --> 00:12:09.899
It's very, it's sort of low on the lecture side.

00:12:10.519 --> 00:12:12.960
I feel like that answer was very confusing to

00:12:12.960 --> 00:12:15.779
your point. No, no, it's like kind of triangulating

00:12:15.779 --> 00:12:18.240
in on kind of what it is, but also some of the

00:12:18.240 --> 00:12:20.120
things that some of the categories it doesn't

00:12:20.120 --> 00:12:22.320
fit perfectly into. I don't know what you call

00:12:22.320 --> 00:12:25.259
these, these non -workshop, non -speech keynote

00:12:25.259 --> 00:12:29.120
talks, let's say. Do you have a number of them

00:12:29.120 --> 00:12:31.179
that are prepackaged and ready to go and you

00:12:31.179 --> 00:12:33.039
just kind of offer a menu of choices to people

00:12:33.039 --> 00:12:36.259
or do you design them custom a la carte? Is it

00:12:36.259 --> 00:12:38.639
a mix of both? I guess it's kind of a mix of

00:12:38.639 --> 00:12:41.000
both. Like if I zoom out on my whole career for

00:12:41.000 --> 00:12:43.000
the last decade, I've tried to write at least

00:12:43.000 --> 00:12:47.159
one show a year and I counted it up once. I mean,

00:12:47.179 --> 00:12:50.820
I think I probably written 15 shows at different

00:12:50.820 --> 00:12:53.639
portions. Two of those 15 account for like 80

00:12:53.639 --> 00:12:57.039
% of my work as with most things. And so I guess

00:12:57.039 --> 00:12:58.799
at any given time, I have a couple of things

00:12:58.799 --> 00:13:00.440
that I've been doing a bunch and I really like,

00:13:00.500 --> 00:13:03.740
depending on the situation, I'll sometimes make

00:13:03.740 --> 00:13:05.639
something a bit different if I have more time,

00:13:05.779 --> 00:13:08.100
like if I'm not very busy. I'll say yes to way

00:13:08.100 --> 00:13:10.539
more things. And that's often when I'll create

00:13:10.539 --> 00:13:13.539
more stuff. But increasingly, I think there's

00:13:13.539 --> 00:13:15.919
a huge advantage to having, for me at least,

00:13:15.919 --> 00:13:18.039
to having something that people can see in advance

00:13:18.039 --> 00:13:20.919
and know what they're getting. And it also helps

00:13:20.919 --> 00:13:22.679
me, you know, there's less, obviously there's

00:13:22.679 --> 00:13:24.720
less time spent trying to create new material,

00:13:24.740 --> 00:13:26.620
but all of that time then gets poured into rehearsal.

00:13:27.440 --> 00:13:30.759
And there's no substitute for just doing it a

00:13:30.759 --> 00:13:32.460
hundred times in front of different people and

00:13:32.460 --> 00:13:34.279
ideas emerge. And I mean, you guys know all of

00:13:34.279 --> 00:13:37.759
this stuff. Yeah, for sure. If we talked five

00:13:37.759 --> 00:13:39.120
years ago, I'd probably have a very different

00:13:39.120 --> 00:13:43.080
answer to that question. Lately, I'm congealing

00:13:43.080 --> 00:13:45.519
around this notion of I want to do a few things

00:13:45.519 --> 00:13:47.700
very, very well and then just try to find the

00:13:47.700 --> 00:13:50.100
people with whom that resonates. And hopefully

00:13:50.100 --> 00:13:53.379
there's enough resonance that I can sustain myself.

00:13:54.200 --> 00:13:56.799
Right. Yeah. How long is an event typically?

00:13:57.679 --> 00:14:01.240
Like an hour, 75 minutes, give or take. So the

00:14:01.240 --> 00:14:03.639
work you're doing is you're helping people sort

00:14:03.639 --> 00:14:06.379
of improve their communication skills. You're

00:14:06.379 --> 00:14:09.399
helping people to be able to be better storytellers.

00:14:09.600 --> 00:14:13.139
I had a speech coach who was a director of a

00:14:13.139 --> 00:14:14.740
production that I was in once who said, time

00:14:14.740 --> 00:14:18.580
is our most valuable currency. And so the work

00:14:18.580 --> 00:14:20.320
that you're doing, it sounds like, is helping

00:14:20.320 --> 00:14:22.639
people to improve their communication so that

00:14:22.639 --> 00:14:24.779
when someone does give you their attention and

00:14:24.779 --> 00:14:26.399
their time, which is the most valuable thing

00:14:26.399 --> 00:14:29.299
that they have, you are helping them to spend

00:14:29.299 --> 00:14:32.000
it in a way that when they walk away, they won't

00:14:32.000 --> 00:14:33.879
be like, man, I wish I hadn't spent my time there.

00:14:35.289 --> 00:14:37.590
Yeah, I think that's fair. I would say I maybe

00:14:37.590 --> 00:14:39.870
come at it in a slightly different way, which

00:14:39.870 --> 00:14:43.210
is more about how people can be present with

00:14:43.210 --> 00:14:46.710
each other and just have meaningful interactions.

00:14:48.409 --> 00:14:52.090
So I'm much less outcome -oriented. I appreciate

00:14:52.090 --> 00:14:53.509
what you're saying, Patrick, and I think that

00:14:53.509 --> 00:14:56.029
makes sense. I feel like I've spent my time well

00:14:56.029 --> 00:14:57.909
in this conversation that we're having. This

00:14:57.909 --> 00:15:01.330
is very meaningful. But for me, at least, foregrounding

00:15:01.330 --> 00:15:04.669
meaning and presence. is a bit agnostic to the

00:15:04.669 --> 00:15:06.929
actual outcome. And I just sort of trust that

00:15:06.929 --> 00:15:08.870
if we connect meaningfully, whatever emerges

00:15:08.870 --> 00:15:11.529
from that will be worth its time, irrespective

00:15:11.529 --> 00:15:13.509
of whatever it looks like. I see you guys are

00:15:13.509 --> 00:15:15.169
nodding a lot. I guess everybody can see that

00:15:15.169 --> 00:15:18.009
we're on video. We're on video. I did one of

00:15:18.009 --> 00:15:19.309
these the other day and it was not on video.

00:15:19.389 --> 00:15:21.070
And so I kept having to, we were like pointing

00:15:21.070 --> 00:15:22.649
out each other's facial expressions. Narrating

00:15:22.649 --> 00:15:25.309
the... Well, to be fair, some people might only

00:15:25.309 --> 00:15:28.549
be listening. Is there a specific tool set or

00:15:28.549 --> 00:15:31.889
like a practical exercise that you'll incorporate

00:15:31.889 --> 00:15:35.110
in most of your trainings? Is there like a building

00:15:35.110 --> 00:15:37.350
block that you start with? Is there a foundation

00:15:37.350 --> 00:15:39.669
that you set? I guess it really depends on the

00:15:39.669 --> 00:15:41.549
challenge that people are trying to work on.

00:15:41.669 --> 00:15:44.629
So if it's storytelling, there's a simple framework

00:15:44.629 --> 00:15:46.830
that I learned somewhere. It's challenge, choice,

00:15:46.929 --> 00:15:49.090
outcome. So if you're trying to figure out a

00:15:49.090 --> 00:15:51.190
story to tell people, what's the challenge you

00:15:51.190 --> 00:15:53.610
face? What choices you make in response to that

00:15:53.610 --> 00:15:55.399
challenge? And then what happened? as a result

00:15:55.399 --> 00:15:57.159
of your choice. So that's a handy framework.

00:15:57.700 --> 00:16:00.779
But also, to be honest, at a higher level, I

00:16:00.779 --> 00:16:02.559
think being in like being in the communication

00:16:02.559 --> 00:16:05.259
business means you just have to do it well in

00:16:05.259 --> 00:16:08.139
front of people so they can understand how to

00:16:08.139 --> 00:16:11.539
do it well. You're modeling it for them. Yeah.

00:16:11.580 --> 00:16:14.379
And there's a real like I maybe this is it's

00:16:14.379 --> 00:16:16.600
like this for other topics, but like you better

00:16:16.600 --> 00:16:18.899
be an amazing communicator slash storyteller

00:16:18.899 --> 00:16:21.360
if you're out there trying to teach people communication.

00:16:22.799 --> 00:16:26.159
And I sort of imagine people are paying like

00:16:26.159 --> 00:16:28.039
very close attention to what's happening at the

00:16:28.039 --> 00:16:30.519
front of the room when I'm up there because I'm

00:16:30.519 --> 00:16:33.159
allegedly supposed to be very good at this. But

00:16:33.159 --> 00:16:34.700
circling back to your question, I guess my basic

00:16:34.700 --> 00:16:37.440
approach to teach people is I'm going to talk

00:16:37.440 --> 00:16:39.639
to you about the problem that we're here to talk

00:16:39.639 --> 00:16:41.919
about. Then I'm going to explain to you why how

00:16:41.919 --> 00:16:43.899
I just talked to you about it was very effective.

00:16:44.279 --> 00:16:46.820
And then you're going to try to do what I just

00:16:46.820 --> 00:16:48.500
did using the framework that I just explained

00:16:48.500 --> 00:16:51.740
to you. That would be the main one. I like it.

00:16:52.389 --> 00:16:55.230
Yeah, yeah. So it's a bit of a sneak approach.

00:16:55.429 --> 00:16:57.929
You talk to them about, here's why I'm here,

00:16:57.950 --> 00:17:00.750
here's what we're doing today. But you do it

00:17:00.750 --> 00:17:02.750
in a way that models what you're going to teach

00:17:02.750 --> 00:17:05.190
them. And then, so once you've modeled it, you

00:17:05.190 --> 00:17:06.829
tell them, hey, I just modeled something. Let's

00:17:06.829 --> 00:17:09.509
deconstruct what I just did so you can understand

00:17:09.509 --> 00:17:13.170
why that worked. And then they get to apply it

00:17:13.170 --> 00:17:15.150
and try to do it themselves. So it's kind of,

00:17:15.170 --> 00:17:18.049
they watch first, then you explain what just

00:17:18.049 --> 00:17:20.250
happened, and then you encourage them to try

00:17:20.250 --> 00:17:23.569
it. Yeah. The thing about communication is that

00:17:23.569 --> 00:17:26.950
everybody already knows how to communicate. And

00:17:26.950 --> 00:17:29.049
if I go in, you know, so like take you, Chris,

00:17:29.109 --> 00:17:31.089
you work with these executives, like the reality

00:17:31.089 --> 00:17:33.630
is they're doing so well in the world, they can

00:17:33.630 --> 00:17:36.710
afford to hire you. Yes. Same with me. And so

00:17:36.710 --> 00:17:38.269
I always have this like a great deal of humility.

00:17:38.410 --> 00:17:41.490
I'm sure you're the same about like what I'm

00:17:41.490 --> 00:17:45.170
here to do. And to go in and foreground, like

00:17:45.170 --> 00:17:47.759
I'm going to make you better. I think that's

00:17:47.759 --> 00:17:49.579
an insane thing to say to somebody who's, to

00:17:49.579 --> 00:17:51.740
be honest, even alive as a communicator because

00:17:51.740 --> 00:17:55.819
people have family. You can do so much without

00:17:55.819 --> 00:18:00.200
ever meeting me in the world. And so I guess

00:18:00.200 --> 00:18:02.839
the way I've tried to come at this is, like you

00:18:02.839 --> 00:18:04.640
said, the word like a sneak or a surprise approach,

00:18:04.900 --> 00:18:07.140
which is to just kind of like have a conversation

00:18:07.140 --> 00:18:10.119
with people so their guard isn't up about this

00:18:10.119 --> 00:18:12.200
guy's trying to change what I'm doing and have

00:18:12.200 --> 00:18:13.940
them kind of be into it and then be like, okay,

00:18:14.019 --> 00:18:17.440
so did you enjoy that? I built that for you.

00:18:18.059 --> 00:18:20.619
Like that wasn't a spontaneous thing. And then

00:18:20.619 --> 00:18:22.940
what happened? And then great. So now there's

00:18:22.940 --> 00:18:24.960
the space that's opened up this curiosity. And

00:18:24.960 --> 00:18:28.140
then we can take that curiosity into learning

00:18:28.140 --> 00:18:30.599
about, you know, whatever communication challenge

00:18:30.599 --> 00:18:33.759
we're here for. Right. I like that. I like that

00:18:33.759 --> 00:18:37.279
structure and that flow. It's very non -threatening

00:18:37.279 --> 00:18:39.799
and it eases people into it. And it also, there's

00:18:39.799 --> 00:18:41.519
a little surprise, which is kind of the hook.

00:18:41.640 --> 00:18:43.119
When you say, hey, that thing that just felt

00:18:43.119 --> 00:18:45.619
very organic and natural. I planned that and

00:18:45.619 --> 00:18:48.160
I built it on purpose. And do you want to see

00:18:48.160 --> 00:18:50.819
what's behind the curtain? Yeah. I guess it's

00:18:50.819 --> 00:18:53.140
also kind of fun for me to make. Yeah. As opposed

00:18:53.140 --> 00:18:55.180
to like a lecture. I saw this, I read this piece

00:18:55.180 --> 00:18:58.200
once. It was an interview with David Blaine.

00:18:58.480 --> 00:19:01.680
The street magician. Yeah. And he said the gist

00:19:01.680 --> 00:19:03.900
of it was, so he does this like up close sleight

00:19:03.900 --> 00:19:05.880
of hand magic. And he said, now that this is

00:19:05.880 --> 00:19:07.779
on YouTube, so his whole life is on YouTube.

00:19:07.839 --> 00:19:09.759
That's his whole career, which means people can

00:19:09.759 --> 00:19:12.960
go back and watch it frame by frame every time.

00:19:13.740 --> 00:19:15.500
Everybody can figure out how the trick works

00:19:15.500 --> 00:19:18.720
every time. That's over for him. So what he has

00:19:18.720 --> 00:19:21.259
to do is design tricks that are so good, the

00:19:21.259 --> 00:19:26.539
explanation blows your mind. Right. And I think

00:19:26.539 --> 00:19:29.460
that's kind of what I'm trying to do. I like

00:19:29.460 --> 00:19:32.279
that. It's not just the sleight of hand. You're

00:19:32.279 --> 00:19:34.700
going to marvel at the ingenuity of the design

00:19:34.700 --> 00:19:37.500
of this thing. Yeah, that's what keeps people,

00:19:37.700 --> 00:19:40.779
because people can figure out the trick. So the

00:19:40.779 --> 00:19:43.099
trick itself is not enough anymore, even though

00:19:43.099 --> 00:19:45.240
it's very amazing and smooth when he does it.

00:19:45.640 --> 00:19:48.519
Yeah. There has to be this next thing. And communication,

00:19:48.720 --> 00:19:50.799
I think, is kind of like this. People can figure

00:19:50.799 --> 00:19:52.400
out how to have great conversations without me.

00:19:53.119 --> 00:19:56.779
Yeah. They already are. So I liked what you said

00:19:56.779 --> 00:20:01.220
earlier. You mentioned a focus on helping people

00:20:01.220 --> 00:20:03.319
be present and connect with one another. And

00:20:03.319 --> 00:20:06.900
so it's less outcome -driven and goal -oriented,

00:20:07.000 --> 00:20:11.000
and it's more about being than doing. And just

00:20:11.000 --> 00:20:12.720
kind of trusting that if you get the being right

00:20:12.720 --> 00:20:14.660
and the connection, then whatever flows from

00:20:14.660 --> 00:20:17.339
that is probably going to be enjoyable, useful,

00:20:17.740 --> 00:20:20.640
rewarding. It'll be something that people want

00:20:20.640 --> 00:20:25.559
more of in their lives. I think so. Yeah. And

00:20:25.559 --> 00:20:29.539
so how do you convey that to people? How do you

00:20:29.539 --> 00:20:32.940
help people get better at being present and connected

00:20:32.940 --> 00:20:36.119
with one another? Because it's a thing that we're

00:20:36.119 --> 00:20:40.029
not taught how to do. And it's even like... you

00:20:40.029 --> 00:20:42.670
hear more and more of the language around this

00:20:42.670 --> 00:20:45.650
it's starting to become more common out there

00:20:45.650 --> 00:20:47.390
in the world but for a lot of people it's like

00:20:47.390 --> 00:20:50.630
even talking about being and connecting and being

00:20:50.630 --> 00:20:53.470
present is a little foreign to them so how do

00:20:53.470 --> 00:20:55.069
you take people from wherever they're at and

00:20:55.069 --> 00:20:57.890
give them a bit more of this before we do that

00:20:57.890 --> 00:20:59.750
can i just ask a question what's an example of

00:20:59.750 --> 00:21:01.410
like this i think you're right but what's an

00:21:01.410 --> 00:21:03.109
example of this like language being out in the

00:21:03.109 --> 00:21:05.150
world like where have you seen it kind of trickling

00:21:05.150 --> 00:21:08.160
around so When I was first exposed to anything

00:21:08.160 --> 00:21:10.680
like this, it was all brand new to me. Like this

00:21:10.680 --> 00:21:14.660
idea of how present are you? And let's do this

00:21:14.660 --> 00:21:16.559
little exercise to get more present. I was like,

00:21:16.559 --> 00:21:18.500
what the hell are they talking about? Which shows

00:21:18.500 --> 00:21:21.240
you the degree to which I was in my head at that

00:21:21.240 --> 00:21:23.079
stage in my life. I had no idea what they were

00:21:23.079 --> 00:21:25.779
even meant by being present. And then I had to

00:21:25.779 --> 00:21:27.839
have the felt experience of it. And that's like,

00:21:27.940 --> 00:21:31.299
oh, oh, this, this is a very different experience

00:21:31.299 --> 00:21:35.230
from my norm, which is I'm just. My focus is

00:21:35.230 --> 00:21:38.269
mostly on the thoughts in my head, but I had

00:21:38.269 --> 00:21:43.009
to feel it to get it. Hmm. That's interesting.

00:21:43.269 --> 00:21:46.910
That's interesting. You know, I don't know if

00:21:46.910 --> 00:21:49.569
this is a great answer, but what's coming up

00:21:49.569 --> 00:21:52.130
for me, at least as I think about this, is circling

00:21:52.130 --> 00:21:54.890
back to what I said before about trying to make

00:21:54.890 --> 00:21:57.170
something that I find meaningful and then hope

00:21:57.170 --> 00:21:59.430
enough people are into it, that it resonates

00:21:59.430 --> 00:22:01.970
with enough people. And so I think... I've never

00:22:01.970 --> 00:22:04.210
written a session or done sessions that was primarily

00:22:04.210 --> 00:22:06.769
about like, let's have presence, let's have connection.

00:22:07.390 --> 00:22:10.769
But I tried to just like be a person publicly

00:22:10.769 --> 00:22:13.990
and when people encounter me, and I guess use

00:22:13.990 --> 00:22:17.470
these words or like, lean into this, pay attention

00:22:17.470 --> 00:22:19.869
to this. And as a way of almost like, not necessarily

00:22:19.869 --> 00:22:22.130
screening out people, but just making it like

00:22:22.130 --> 00:22:24.490
pretty clear what's about to happen if we do

00:22:24.490 --> 00:22:27.130
work together. And also what's not going to happen.

00:22:27.369 --> 00:22:29.529
So what's not going to happen is a sort of like

00:22:29.529 --> 00:22:33.049
extremely structured, didactic, outcome oriented,

00:22:33.329 --> 00:22:37.190
control based like view of communication. Like

00:22:37.190 --> 00:22:39.210
I want people to do this thing and how can I

00:22:39.210 --> 00:22:41.289
communicate in a way that controls the outcome?

00:22:42.950 --> 00:22:44.990
So it's not the one weird trick to get anything

00:22:44.990 --> 00:22:48.069
you want from somebody or the five part framework

00:22:48.069 --> 00:22:51.470
to win any negotiation. I understand why people

00:22:51.470 --> 00:22:53.849
market things that way. But also like if I was

00:22:53.849 --> 00:22:55.869
amazing at persuasion. This session will cost

00:22:55.869 --> 00:22:58.289
a million dollars. Like, what are we doing here,

00:22:58.369 --> 00:23:03.390
guys? Right. Yeah. And so I guess there's a sense

00:23:03.390 --> 00:23:06.390
of which try to find people who are like predisposed

00:23:06.390 --> 00:23:08.009
to this. Because to be fair, like professional

00:23:08.009 --> 00:23:12.230
life is very much outcome oriented, right? What

00:23:12.230 --> 00:23:14.410
is the return on investment here? How can I,

00:23:14.450 --> 00:23:16.829
we have to make this thing. And so at some point,

00:23:16.869 --> 00:23:18.730
I got to get people to do this, do what we need

00:23:18.730 --> 00:23:20.529
to do to make our thing or do our work product.

00:23:20.609 --> 00:23:24.000
Like, it's fine. Like, this is very fair. And

00:23:24.000 --> 00:23:25.500
so there's a subset of people, though, that are

00:23:25.500 --> 00:23:27.599
more amenable to different ways of thinking about

00:23:27.599 --> 00:23:30.259
this. Sometimes they may just be like highly

00:23:30.259 --> 00:23:32.700
functional in other areas. So they're not sweating,

00:23:32.759 --> 00:23:35.319
making things happen in particular ways. But

00:23:35.319 --> 00:23:39.480
finding people who are a bit more open to notions

00:23:39.480 --> 00:23:41.579
of presence or connection, and then just like

00:23:41.579 --> 00:23:44.240
spending a lot of time talking about how sometimes

00:23:44.240 --> 00:23:46.799
it's better not to control the elk. One of the

00:23:46.799 --> 00:23:48.799
most meaningful things I've ever sort of realized

00:23:48.799 --> 00:23:51.799
is that getting a hard yes out of somebody. is

00:23:51.799 --> 00:23:54.259
great, but it is equally valuable to get a hard

00:23:54.259 --> 00:23:58.099
no. That's a great outcome. I don't want to work

00:23:58.099 --> 00:24:01.279
with somebody who isn't super into me, my work,

00:24:01.299 --> 00:24:04.480
for example. And once I realized that that was

00:24:04.480 --> 00:24:08.119
just as valuable for me, the pressure to interact

00:24:08.119 --> 00:24:12.960
in a pitch conversation or work evaporated. And

00:24:12.960 --> 00:24:15.000
so then, of course, I end up being much better

00:24:15.000 --> 00:24:16.519
in these conversations because I'm not super

00:24:16.519 --> 00:24:19.559
scared. And to be honest, So the very first time

00:24:19.559 --> 00:24:21.259
I ever pitched work, this is how I learned this.

00:24:21.660 --> 00:24:23.900
10 years ago, I went down to a law firm and I

00:24:23.900 --> 00:24:25.539
pitched the session and the person was like,

00:24:25.599 --> 00:24:28.019
amazing, we'd love to work with you. The very

00:24:28.019 --> 00:24:30.559
next day, I pitched for the second time. So different

00:24:30.559 --> 00:24:33.220
law firm, different person, same pitch. And this

00:24:33.220 --> 00:24:36.119
time they said, I think you've made a mistake

00:24:36.119 --> 00:24:40.319
starting your business. That's a direct quote.

00:24:40.420 --> 00:24:42.599
That's the hardest no I've ever received in my

00:24:42.599 --> 00:24:46.099
life. Yeah. So that was very challenging, right?

00:24:46.440 --> 00:24:49.039
But. Do you want to guess which of those people

00:24:49.039 --> 00:24:50.900
has sent me the most work in the last 10 years?

00:24:52.099 --> 00:24:55.940
Neither. Neither of those people has ever called

00:24:55.940 --> 00:25:01.460
me. And yet here I am. Right. I don't need to

00:25:01.460 --> 00:25:03.460
convince everyone to be successful. And even

00:25:03.460 --> 00:25:06.420
the people, it looks like I convinced also not

00:25:06.420 --> 00:25:11.220
necessarily convinced. So all I want to do is

00:25:11.220 --> 00:25:13.960
be a version of myself that people can meaningfully

00:25:13.960 --> 00:25:17.579
connect with. And eventually those people. are

00:25:17.579 --> 00:25:19.880
going to work with me. And if there's enough

00:25:19.880 --> 00:25:21.920
of them to sustain me, great. And if not, then

00:25:21.920 --> 00:25:25.099
I'll go do something else. But I don't know,

00:25:25.099 --> 00:25:27.599
that's very struck with me for the last 10 years.

00:25:27.680 --> 00:25:30.200
I think that's great. It reminds me a lot of

00:25:30.200 --> 00:25:34.440
one of my coaching mentors had this bit on business

00:25:34.440 --> 00:25:37.460
development and how to handle a consultation

00:25:37.460 --> 00:25:40.319
or a sales call. And the mindset that he offered

00:25:40.319 --> 00:25:42.680
was, don't approach it like you're trying to

00:25:42.680 --> 00:25:44.720
talk somebody into something or convince them

00:25:44.720 --> 00:25:47.880
to work with you. Take the position that there's

00:25:47.880 --> 00:25:50.220
already a good fit and a good reason for you

00:25:50.220 --> 00:25:53.019
to come together and exchange value or not. Like

00:25:53.019 --> 00:25:54.880
that's already just a fact out there in the world.

00:25:55.160 --> 00:25:58.140
And all you're doing on the call is discovering

00:25:58.140 --> 00:26:01.240
together whether that's true in this case or

00:26:01.240 --> 00:26:03.839
not. And so there's nothing to win at or lose

00:26:03.839 --> 00:26:06.059
at or succeed at or fail at. You're just trying

00:26:06.059 --> 00:26:08.579
to get to what's already true. And whatever it

00:26:08.579 --> 00:26:11.299
is, is fine as long as you get there. Yeah, which

00:26:11.299 --> 00:26:12.960
is the exact same way, at least for me. That's

00:26:12.960 --> 00:26:15.369
every meaningful. relationship you have in your

00:26:15.369 --> 00:26:21.990
life yeah right yeah and so this is presence

00:26:21.990 --> 00:26:28.650
and connection right and i'm hearing a real undertone

00:26:28.650 --> 00:26:32.130
of like genuine curiosity as well yeah absolutely

00:26:32.130 --> 00:26:36.390
um absolutely this conversation itself has taken

00:26:36.390 --> 00:26:38.109
a very different turn from how i thought it would

00:26:38.109 --> 00:26:39.650
but i love it i love the way that this is uh

00:26:39.650 --> 00:26:42.970
unfolding it feels very it just feels very organic

00:26:44.109 --> 00:26:46.470
Well, what have we missed? We should cover the

00:26:46.470 --> 00:26:51.650
things you thought. So the work that you do is

00:26:51.650 --> 00:26:53.710
helping people tell better stories. And I think

00:26:53.710 --> 00:26:56.549
that that's a great skill set for anybody to

00:26:56.549 --> 00:26:59.109
have because telling stories is something that

00:26:59.109 --> 00:27:03.069
we just do on a day to day basis. How was your

00:27:03.069 --> 00:27:05.230
day? Like you're telling me a story when I ask

00:27:05.230 --> 00:27:07.950
you how your day was. And if it's a genuine question,

00:27:08.049 --> 00:27:10.430
I'm actually interested. Then there's a skill

00:27:10.430 --> 00:27:13.799
set that every person can develop to tell. better

00:27:13.799 --> 00:27:15.819
stories and be more impactful in the small amount

00:27:15.819 --> 00:27:18.220
of time that they take. Like if there's one thing

00:27:18.220 --> 00:27:21.079
for storytelling that's important, what would

00:27:21.079 --> 00:27:23.440
you say that is? The one thing that I always

00:27:23.440 --> 00:27:30.960
think about is honesty and meaningful. So the

00:27:30.960 --> 00:27:32.559
most important thing I think for storytelling

00:27:32.559 --> 00:27:36.240
is to share something meaningful. And, you know,

00:27:36.240 --> 00:27:38.180
going to a storytelling workshop or reading,

00:27:38.259 --> 00:27:40.279
you know, there are millions of books about storytelling.

00:27:41.119 --> 00:27:44.500
What you get out of those experiences is support

00:27:44.500 --> 00:27:47.680
and guidance in how to find things that are interesting

00:27:47.680 --> 00:27:49.400
that might make for good stories and then tools

00:27:49.400 --> 00:27:52.819
for developing them into good stories. But all

00:27:52.819 --> 00:27:54.500
you really need, the most important thing is

00:27:54.500 --> 00:27:56.000
you have something meaningful to share. And I

00:27:56.000 --> 00:27:57.660
always say to people, once you find something

00:27:57.660 --> 00:27:59.799
meaningful, you can just offer it to another

00:27:59.799 --> 00:28:02.680
person. And it's not going to be super polished.

00:28:02.779 --> 00:28:05.039
It's not going to be the most efficient telling

00:28:05.039 --> 00:28:08.019
of the tale and so on. But that's okay. Stories

00:28:08.019 --> 00:28:10.180
get better over time. Storytellers get better

00:28:10.180 --> 00:28:12.109
over time. I've been telling some of the same

00:28:12.109 --> 00:28:15.349
stories in sessions for years. And I think they

00:28:15.349 --> 00:28:17.109
were pretty good when I started. And they're

00:28:17.109 --> 00:28:19.869
better now, different but better. And it'll be

00:28:19.869 --> 00:28:22.170
five years from now, it'll be the same. But what

00:28:22.170 --> 00:28:26.470
really connects people, it's the meaning. It's

00:28:26.470 --> 00:28:28.289
the significance of what it is that you're sharing.

00:28:28.490 --> 00:28:30.549
It's not the sort of bells and whistles, the

00:28:30.549 --> 00:28:32.569
jokes at the beginning or the plot twist that

00:28:32.569 --> 00:28:34.250
you build in and so on. Those are really nice,

00:28:34.369 --> 00:28:39.009
right? But if there isn't a core... like some

00:28:39.009 --> 00:28:40.730
sort of like heart truth there that you're trying

00:28:40.730 --> 00:28:43.309
to share with people, then you won't have a heart

00:28:43.309 --> 00:28:45.109
truth connection. That's maybe the way to say

00:28:45.109 --> 00:28:47.809
it. Right. So taking the performance out of it

00:28:47.809 --> 00:28:50.410
and just being genuine. Doing your best to do

00:28:50.410 --> 00:28:53.230
that. Yeah. Yeah. That tracks for me. Like anytime

00:28:53.230 --> 00:28:55.990
when someone's being genuine, it resonates. I

00:28:55.990 --> 00:28:57.890
feel it. And when someone's being performative,

00:28:57.950 --> 00:29:00.349
I just want to stop them and say like, hey, can

00:29:00.349 --> 00:29:03.009
you just be honest with me? Because that creates

00:29:03.009 --> 00:29:06.529
distance. Yeah, absolutely. Absolutely. We talked

00:29:06.529 --> 00:29:08.230
about this a bit, I think, in a prior episode,

00:29:08.289 --> 00:29:10.970
and it shows up in the work we do with the men's

00:29:10.970 --> 00:29:13.130
work and kind of training other trainers and

00:29:13.130 --> 00:29:16.329
things where it's not about putting on a show

00:29:16.329 --> 00:29:18.630
and then you're in presentation or performance

00:29:18.630 --> 00:29:21.829
mode. It's about, can you get in touch with what's

00:29:21.829 --> 00:29:24.269
meaningful about this for yourself and allow

00:29:24.269 --> 00:29:26.990
yourself to experience those feelings deeply

00:29:26.990 --> 00:29:29.950
in real time in the presence of another person?

00:29:30.069 --> 00:29:33.009
Yes. So you're sharing a deeper part of yourself

00:29:33.009 --> 00:29:36.519
with them, and then that's this palpable, thing

00:29:36.519 --> 00:29:39.180
that everybody can feel and you get the goosebumps

00:29:39.180 --> 00:29:42.200
and the little hairs on the back of your arms

00:29:42.200 --> 00:29:44.160
or neck will stand up and there's a, something

00:29:44.160 --> 00:29:46.759
happens in those moments. Yeah. That's what I

00:29:46.759 --> 00:29:49.599
call dropping in, right? Just like getting into,

00:29:49.660 --> 00:29:52.119
if you're going to tell me a story, bring me

00:29:52.119 --> 00:29:54.940
into it, drop into it so that I'm there with

00:29:54.940 --> 00:29:59.160
you rather than you just reading me a grocery

00:29:59.160 --> 00:30:01.440
list of, oh yeah, here are all the things that

00:30:01.440 --> 00:30:04.460
I did today or I did that day. Yeah. This happened,

00:30:04.500 --> 00:30:06.599
this happened, this happened. No, that really

00:30:06.599 --> 00:30:09.200
resonates Chris. And I, the, maybe this is another

00:30:09.200 --> 00:30:12.200
tip, but, um, it's significant that what you're

00:30:12.200 --> 00:30:14.140
talking about is in the sort of men's work. So

00:30:14.140 --> 00:30:16.740
it's like far removed in a way from my job, somebody's

00:30:16.740 --> 00:30:19.720
job sort of thing. But I think if you're, you

00:30:19.720 --> 00:30:21.480
know, when you come to work in a professional

00:30:21.480 --> 00:30:24.019
context, when you are making a presentation and

00:30:24.019 --> 00:30:27.460
so on, it's the same work of connection. And

00:30:27.460 --> 00:30:30.059
so I actually, like, I guess what I try to do

00:30:30.059 --> 00:30:32.900
and what I try to coach people to do is. Even

00:30:32.900 --> 00:30:34.660
if you're talking about your job, you got it

00:30:34.660 --> 00:30:36.700
and you're going to prepare something to share.

00:30:36.839 --> 00:30:38.980
So it is a performance. It's a show. You can

00:30:38.980 --> 00:30:41.400
still prepare something that is built around

00:30:41.400 --> 00:30:43.940
your like deep meaning you're in there, you feel

00:30:43.940 --> 00:30:46.779
it. And the fact that you just happen to crystallize

00:30:46.779 --> 00:30:49.079
it into a script or some speaking notes, doesn't

00:30:49.079 --> 00:30:51.039
change the fact that it's like still deeply meaningful

00:30:51.039 --> 00:30:53.420
for you. And the audience can still have that

00:30:53.420 --> 00:30:55.980
connection, whether you're doing it in like spontaneously

00:30:55.980 --> 00:30:59.559
in the moment, or like 100 times, right? That's

00:30:59.559 --> 00:31:02.900
a solo. right it's american pie is meaningful

00:31:02.900 --> 00:31:04.539
even though it's written down and you've heard

00:31:04.539 --> 00:31:06.980
it a million times right like because it's when

00:31:06.980 --> 00:31:09.799
it was created it came from this place of like

00:31:09.799 --> 00:31:12.960
connection and resonance and presence and reflection

00:31:12.960 --> 00:31:16.420
and heart space and things like this and even

00:31:16.420 --> 00:31:18.380
in an individual performance of the same song

00:31:18.380 --> 00:31:20.019
like patrick i'm sure you've had this experience

00:31:20.019 --> 00:31:22.799
some shows you're really feeling it yeah for

00:31:22.799 --> 00:31:24.920
sure and it's a it's a better show and it's a

00:31:24.920 --> 00:31:27.059
more powerful performance and the audience feels

00:31:27.059 --> 00:31:29.460
it more impactfully or Or if you watch a show

00:31:29.460 --> 00:31:31.980
and the band is kind of phoning it in, that's

00:31:31.980 --> 00:31:34.359
not as satisfying an experience that's shared

00:31:34.359 --> 00:31:38.779
because the depth of presence and the depth of

00:31:38.779 --> 00:31:42.440
feeling isn't there. Context matters, but where

00:31:42.440 --> 00:31:44.079
you're coming from matters. I mean, Ozzy Osbourne

00:31:44.079 --> 00:31:46.480
just had his last show, what, two, three weeks

00:31:46.480 --> 00:31:48.759
ago? Right. And the final song was Mama, I'm

00:31:48.759 --> 00:31:51.819
Coming Home. Oh, wow. And he's sitting there

00:31:51.819 --> 00:31:54.839
in this beautiful leather throne that he had

00:31:54.839 --> 00:31:58.079
constructed for himself. a week away from death

00:31:58.079 --> 00:32:00.480
not that anybody knew at the time but we knew

00:32:00.480 --> 00:32:03.680
he was sick and delivers this just heart -wrenching

00:32:03.680 --> 00:32:06.079
performance of of the song mama i'm going home

00:32:06.079 --> 00:32:08.759
and yeah like you can you can feel it just in

00:32:08.759 --> 00:32:10.460
the video you don't you don't have to be there

00:32:10.460 --> 00:32:12.940
live with him you can just powerful it's powerful

00:32:12.940 --> 00:32:17.039
in itself so yeah yeah one of the things we we

00:32:17.039 --> 00:32:19.500
try to do to the extent that it makes sense is

00:32:19.500 --> 00:32:23.460
leave our listeners with something they can take

00:32:23.460 --> 00:32:28.119
away and apply in some way and sometimes that's

00:32:28.119 --> 00:32:30.700
in the form of like a you know a five -part framework

00:32:30.700 --> 00:32:33.059
or something tactical and structured but sometimes

00:32:33.059 --> 00:32:36.759
it's more on the on the level of mindset or like

00:32:36.759 --> 00:32:40.000
a a shift they can make in how they think about

00:32:40.000 --> 00:32:44.500
or go about something right that that they can

00:32:44.500 --> 00:32:47.299
use in some way so i've framed that intentionally

00:32:47.299 --> 00:32:50.700
as in as broad open terms as possible but if

00:32:50.700 --> 00:32:53.140
there was a nugget that people could take from

00:32:53.140 --> 00:32:55.279
this that would be like stolen from your brain

00:32:55.279 --> 00:32:57.019
and gifted to our audience? What would that be?

00:32:58.380 --> 00:33:01.059
Well, I think we, even this audience, we co -create

00:33:01.059 --> 00:33:02.859
these things. So it's stolen from all of us in

00:33:02.859 --> 00:33:05.680
this conversation. But okay, here's something.

00:33:06.180 --> 00:33:08.099
I'll use public speaking as the context, but

00:33:08.099 --> 00:33:09.660
this works for any other sort of conversation

00:33:09.660 --> 00:33:13.359
or meeting. Is to think about the last time you

00:33:13.359 --> 00:33:16.059
had a really good presentation or performance,

00:33:16.240 --> 00:33:18.779
a really good interaction. And so think about

00:33:18.779 --> 00:33:20.920
this experience and then get very granular about

00:33:20.920 --> 00:33:24.400
why do you think it went so well? So think about

00:33:24.400 --> 00:33:27.599
your own experience and just notice like what

00:33:27.599 --> 00:33:29.500
happened? How did you prepare? Who was in the

00:33:29.500 --> 00:33:32.180
room? What were you talking about? Anything else

00:33:32.180 --> 00:33:34.500
that might sort of contribute on reflection to

00:33:34.500 --> 00:33:37.579
like this going very well. Then once you get

00:33:37.579 --> 00:33:39.380
granular in this experience, you can think about

00:33:39.380 --> 00:33:41.980
a few other situations that went really well

00:33:41.980 --> 00:33:43.960
through the same sort of reflective analysis.

00:33:44.500 --> 00:33:47.259
And then you look for pattern. And you can start

00:33:47.259 --> 00:33:49.319
to notice things like, oh, when I prepare in

00:33:49.319 --> 00:33:51.400
this specific way, or I talk to this sort of

00:33:51.400 --> 00:33:54.579
person. or what the topic is and so on. That

00:33:54.579 --> 00:33:57.099
tends to go very well for me. And then you can

00:33:57.099 --> 00:34:01.599
just systemize this preparation. So all the times

00:34:01.599 --> 00:34:03.240
when you interact with stuff without learning

00:34:03.240 --> 00:34:05.059
anything from anybody new, any sort of special

00:34:05.059 --> 00:34:06.759
skills and so on, you can just look at your own

00:34:06.759 --> 00:34:10.059
experience, figure out with some level of granularity

00:34:10.059 --> 00:34:13.039
what supports you, and then just roll that out

00:34:13.039 --> 00:34:15.960
in more and more interactions. Like how can you

00:34:15.960 --> 00:34:19.289
get intentional for setting yourself up for success,

00:34:19.409 --> 00:34:21.590
whether that's a conversation with a person in

00:34:21.590 --> 00:34:23.590
your family, work conversations are maybe the

00:34:23.590 --> 00:34:25.429
most discreet, you know, their calendar and you

00:34:25.429 --> 00:34:27.869
can sort of plan and so on. But like, yeah, you're

00:34:27.869 --> 00:34:29.469
going to see a friend, you're going on a date.

00:34:29.570 --> 00:34:33.050
Like, how can you support yourself in engaging

00:34:33.050 --> 00:34:34.889
the way that you want? And I think you can learn

00:34:34.889 --> 00:34:36.550
all of this from your own experience just by

00:34:36.550 --> 00:34:40.190
thinking about your past. Kind of reverse engineering

00:34:40.190 --> 00:34:42.670
your own success and just being conscious about

00:34:42.670 --> 00:34:44.630
deconstructing it and doing more of what works.

00:34:45.799 --> 00:34:48.199
Yeah, yeah. I mean, it really is the case that

00:34:48.199 --> 00:34:51.019
everybody's already great at communicating. And

00:34:51.019 --> 00:34:54.039
so I think you can learn a lot from just looking

00:34:54.039 --> 00:34:56.420
at yourself and being like, I mean, this is really

00:34:56.420 --> 00:34:58.159
how we learn to speak at all, right? We just

00:34:58.159 --> 00:35:00.679
imitate the words here. We notice the reactions

00:35:00.679 --> 00:35:02.519
it gets. We speak more of those, less of other

00:35:02.519 --> 00:35:06.000
things. So I think we carry within us the ability

00:35:06.000 --> 00:35:08.780
to do all of the things that you might otherwise

00:35:08.780 --> 00:35:10.559
pay somebody to teach you to do. It's sometimes

00:35:10.559 --> 00:35:12.659
a lot quicker to get somebody to come in and

00:35:12.659 --> 00:35:15.929
give you a framework or something. you've got

00:35:15.929 --> 00:35:18.289
it. We've all got it within us, I think. Yeah.

00:35:19.190 --> 00:35:22.170
It reminds me a little bit of something I'll

00:35:22.170 --> 00:35:24.889
do sometimes. I was on a call earlier today with

00:35:24.889 --> 00:35:26.929
someone who was dealing with a little bit of

00:35:26.929 --> 00:35:29.690
imposter syndrome, has recently been kind of

00:35:29.690 --> 00:35:31.690
promoted and invited into this executive circle

00:35:31.690 --> 00:35:35.090
professionally and was noticing the feedback

00:35:35.090 --> 00:35:37.289
she had gotten was, we want you to contribute

00:35:37.289 --> 00:35:40.230
more and be more opinionated and speak up. And

00:35:40.230 --> 00:35:43.409
she found herself hesitant. And one of the fears

00:35:43.409 --> 00:35:45.989
was, this interaction happened where she had

00:35:45.989 --> 00:35:47.489
expressed an opinion on something and then this

00:35:47.489 --> 00:35:49.590
executive said, oh, I completely disagree with

00:35:49.590 --> 00:35:53.530
you. And she felt kind of shut down. But as it

00:35:53.530 --> 00:35:54.909
played out, it was like, oh, it was disagreeing

00:35:54.909 --> 00:35:56.349
over just a point of fact and it didn't really

00:35:56.349 --> 00:35:58.210
matter, but she was just grappling with this,

00:35:58.289 --> 00:36:00.550
the dissonance between the actual significance

00:36:00.550 --> 00:36:02.889
of it and the emotional response that she felt.

00:36:03.670 --> 00:36:05.610
And so we looked in a completely different domain

00:36:05.610 --> 00:36:07.909
of life. She's also a mom and has a four -year

00:36:07.909 --> 00:36:10.780
-old. because we were talking about getting to

00:36:10.780 --> 00:36:13.739
this place of non -reactivity where someone else's

00:36:13.739 --> 00:36:16.139
reaction is meaningless to you. It's just that's

00:36:16.139 --> 00:36:18.960
how they're showing up and you can be with it

00:36:18.960 --> 00:36:21.980
and it doesn't have to bring with it this extra

00:36:21.980 --> 00:36:24.500
weight or meaning. She's like, I do that all

00:36:24.500 --> 00:36:27.340
the time with my four -year -old because they

00:36:27.340 --> 00:36:28.760
can have a tantrum and they're freaking out.

00:36:28.860 --> 00:36:30.559
And it's like, my job isn't to react to that.

00:36:30.599 --> 00:36:33.199
It's to hold space and guide this interaction

00:36:33.199 --> 00:36:35.880
through to something good. And it's like, yeah,

00:36:35.900 --> 00:36:37.559
perfect. Then you already know exactly what to

00:36:37.559 --> 00:36:40.920
do. Just replace that four -year -old with a

00:36:40.920 --> 00:36:43.280
40 -year -old. Change the wardrobe slightly,

00:36:43.519 --> 00:36:47.019
but you got this. So that's a long -winded way

00:36:47.019 --> 00:36:50.059
of saying a lot of the best insights that I find

00:36:50.059 --> 00:36:53.300
come up in coaching contexts are pointing someone

00:36:53.300 --> 00:36:55.320
to something they are already good at. They just

00:36:55.320 --> 00:36:58.400
haven't thought to apply it in this particular

00:36:58.400 --> 00:37:03.019
domain. Yes, yes, yes. Let's put that on a t

00:37:03.019 --> 00:37:05.949
-shirt. We'd have to make it more concise probably,

00:37:06.030 --> 00:37:09.650
but I'm game. We can start selling shirts. We'll

00:37:09.650 --> 00:37:12.449
workshop it. Totally. Anything else we haven't

00:37:12.449 --> 00:37:14.510
covered that would be worth touching on while

00:37:14.510 --> 00:37:17.730
we're at it? I mean, I feel like I've talked

00:37:17.730 --> 00:37:19.989
a lot. You guys haven't had a chance. That was

00:37:19.989 --> 00:37:23.670
the idea. Okay. No, I mean, I've been very grateful

00:37:23.670 --> 00:37:25.789
to be here. I feel really honored that you guys

00:37:25.789 --> 00:37:27.489
would want to spend time with me and ask me these

00:37:27.489 --> 00:37:29.170
questions. It takes such an interest. That really

00:37:29.170 --> 00:37:31.159
makes me feel special. Thank you. Thanks for

00:37:31.159 --> 00:37:33.260
joining us. We'd started to become sick of hearing

00:37:33.260 --> 00:37:35.099
our own voices exclusively, and we wanted to

00:37:35.099 --> 00:37:38.219
bring a fresh voice into the conversation and

00:37:38.219 --> 00:37:41.059
a fresh perspective. And you came to mind right

00:37:41.059 --> 00:37:44.340
away. So it was great to have you on. Where can

00:37:44.340 --> 00:37:45.980
people find you if they want to learn more about

00:37:45.980 --> 00:37:47.800
what you do, if they're interested in possibly

00:37:47.800 --> 00:37:50.260
working with you? What are your coordinates?

00:37:50.900 --> 00:37:52.820
Oh, thanks for asking. There is very limited

00:37:52.820 --> 00:37:56.360
coordinates. One is tellpeople .ca, T -E -L -L

00:37:56.360 --> 00:37:59.519
-P -E -O -P -L -E .ca. I'm sure this will be

00:37:59.519 --> 00:38:02.590
in the show notes. And LinkedIn. That's it. Those

00:38:02.590 --> 00:38:05.349
are the only two. We will put both your LinkedIn

00:38:05.349 --> 00:38:09.070
link and your website in the show notes for people.

00:38:09.289 --> 00:38:10.710
So if you're interested in working with Chris

00:38:10.710 --> 00:38:12.929
or just finding out more about what he does,

00:38:13.050 --> 00:38:16.909
reach out there. There's so many more questions

00:38:16.909 --> 00:38:19.210
or directions we could go. We might have to have

00:38:19.210 --> 00:38:21.389
you back on at some point if you're willing to

00:38:21.389 --> 00:38:24.349
grant us more of your time. Well, that's very

00:38:24.349 --> 00:38:27.429
kind, Chris. Anytime, man. I appreciate it. Yeah.

00:38:27.469 --> 00:38:29.309
Thanks for being here with us. We really appreciate

00:38:29.309 --> 00:38:32.019
your time. And for all the listeners, as always,

00:38:32.059 --> 00:38:34.320
we hope this was useful and thanks for tuning

00:38:34.320 --> 00:38:34.480
in.